Lipstick is the most commonly used cosmetic product. This is not true if you say that makeup is complete without lipstick. Lipstick makes women bolder and gives them the confidence to deal with society. Lipstick is a daily consumed cosmetic product for women who are doing jobs.
There is a big demand for lipstick in the market, and many companies are engaged in the lipstick business. For this purpose, companies are trying to enhance the quality of lipstick so that it will not have any bad effect on women’s lips.
Not only that, they are using attractive and attention-seeking custom lipstick boxes to engage the traffic of the customers.
So you can get a guide from this article if you are going to start a lipstick business and want to design your own custom lip gloss boxes which are capable of engaging the traffic of women.
Initial Step to Define your Lipstick
There are many questions that are popping up in mind, such as: How can you design lipstick packaging? What style is beneficial for your lipstick boxes? How will it attract the customer?
In order to get answers to these questions and make your mind satisfied, you need to read this article it will help you in making your packaging attractive.
Decide the Personality of Your Lipstick Boxes
First of all, decide what type of lipstick you want to manufacture. There are different lipsticks categories, there are different flavors and colors of lipsticks. In this, keep in mind your audience. So from your audience, you can get an idea of what their needs are about lipstick products.
Get an idea about it and start working on it. Your lipstick personality depends upon your lipstick presentation and the designs you are using for your custom lipstick boxes.
Consider your Marketplace
This is the main and most important step before starting to make a plan about it. In this way, deciding the marketplace for your lipstick is the most important. The place of your business is inordinately dependent upon your sales and progress.
For example, if you open your lipstick franchise in the mobile accessories area, then you cannot get good feedback. The best place for your sales is the ladies market. So with consideration, select the best place for your lipstick business.
Inspire the Customer through your Custom Lipstick Boxes
There are many companies that are selling their lipsticks to their customers and inspiring them. Now the question is that how? You can inspire your customers by providing them with better quality lipstick than the other lipstick companies.
The other thing that inspires your customers is that you are using custom lipstick boxes. The customization can allow you to design your boxes according to your demands and needs.
In this way, if you design your boxes attractively, you can engage more customers with your lipstick product. This strategy not only inspires the customers but will also enhance the look of your lipstick and protect it as well.
Choose the Best Packaging for your Lipstick Product
There are lots of materials available according to your needs. Choose the perfect material that helps you in many purposes. Following are some materials that are mostly used for the manufacturing of custom lipstick boxes.
- Kraft: This material is 100% eco-friendly material. This material is easy to print and decompose. It doesn’t have any bad impact on nature. Kraft material is less expensive and less durable as compared to other materials. But it can protect your lipstick from damage.
- Cardboard: Cardboard is the most commonly used in the manufacturing of custom boxes. This material is thicker than Kraft and easily printable. As it is thicker than Kraft so it can protect your lipstick product more effectively.
- Corrugated: Corrugated is robust packaging that is 3 to 7 times or thicker than cardboard material. Corrugated manufactured boxes are commonly used for shipping purposes because of their robust strength they can protect your lipstick from jerks and damages.
- Rigid Boxes: These are luxury boxes used for the packaging of lipsticks and many other products. These boxes are really attractive and make your product professional and branded.
Things that Plays Key Role in Customization
Customization is the name of modification, styling, and designing. It allows you to choose and design your product packaging whatever you want for it. In this way, you can get an idea about the things that matter and how you can make the perfect customization from these.
You can also get more information on designing your lipstick boxes by reading this.
- Color: Colors play the most important role in packaging and designing. It will differentiate your product from other brands and competitors. Colors can also make your product attractive and attention seeker. For the custom lipstick boxes, it’s a good idea for you to choose the same color as your lipstick have. For example, choose the red color for your red-colored lipstick. This can help the customer to choose your product easily.
- Fonts: Fonts are the way to communicate with your customer through your packaging. Use the visible and attractive fonts for your custom lipstick packaging. Also, maintain the size of fonts according to the printing space on the boxes. Print the valuable information on your lipstick boxes like ingredients. Because some women may have allergies to some ingredients, so if they read manufacturing ingredients first, it doesn’t negatively impact your brand on your customers.
- Designs & Pattern: These two are the core of the packaging. Because your customization of custom lipstick boxes depends upon the design and pattern, you used. Keep in mind that you can use any design and pattern for your boxes that your product is different, but do not overprint your boxes that create a massive look and distract the customers from your lipstick brand. Make your lipstick boxes creative by using simple and attractive designs.
Conclusion: There is a guide for designing your custom lipstick boxes and a path for increasing your sales. Consider it attentional and design your custom lipstick boxes. This is the way to attract the customer by using excellent quality and packaging for it.
I am Sahar Rashid, a technology-loving girl. I love to write about mobiles, computers and other technology stuff on my website. I am so excited about the latest technology updates in the tech industry so I also report the latest news and leaks about mobiles and especially the iPhone. I joined The Daily News Times 3 years ago as a Technology news reporter.