It is very important to create a well researched and well-thought marketing campaign. If you can create a winning social media marketing strategy in 2018 then you are on your way to success. But if the campaign is not well researched and no work is done then it is not possible to succeed by spending money on social media marketing.
After the research work done, you have to be more professional towards your approach on how would you like to reach to your target audience. Whether you want to reach with text ads using striking headlines or you want to reach them with attractive deals? Sometimes offering an attractive deal is not useful while a teaser can pay back effectively.
Using infographic and using graphic content is also an important factor in the social media campaign or other internet marketing strategies. Here you need some professionalism in the graphics content which should be eye-catching and with a clear message.
According to some people, a pictorial message is more effective as compared to a striking headline. When you opt for the graphic campaign, you have to be careful how to show your graphical content.
If we specifically talk about the Facebook ads then it is important where we want to show our ad? Showing the ad in the sidebar or showing the ad in the main streamline? It is not a straightforward decision, you have to study the outcome of both the ads.
If you take Facebook carasoul ad example, you will learn how you get more options to attract the visitor with different types of offers. Even if I see an attractive offer in the carasoul ad, I won’t stop there, I will scroll to see more options that might be better than the one I have seen first.
So, basically it is a complete science, you have to hire some expert person who is good at creating the campaign ideas. Then you have to hire the specialist to write striking headlines for your text ads and an expert graphic designer to design your graphic ads.
After that, the last step is to see how to reach to the target audience. And this has to be done with different experiments. Study the outcomes of the experiments and then focus on one type of campaign which has a good return on investment.
Rashid Nawaz is a professional blogger and a News report. He works for SMH News Agency in Jhang and he is a news reporter on Dunya Urdu as well.