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Things You Need to Know For the Perfect ICO Marketing Strategy in 2018

ICO Strategy

If we go back to the year 2017, we can notice a huge increase in the use of cryptocurrencies. Many people who invested in the ICO they make good money out of it and most of the financial and business blogs posted the news about the changing trends of the digital currencies.

About 5.6 billion dollars were raised in the year 2017 via ICO and it expected that the year 2018 cross that profit easily. Because of the first two months, only 50 ICOs raised about 1 billion dollars, so we can say that 2018 will be better than 2017 for ICO.

What is ICO?

In the world of cryptocurrency, ICO stands for Initial Coin Offering. For the startup companies, it is a source of capital. A new investor needs some crypto-token or some units of a new cryptocurrency in the exchange for the Bitcoin or Ethrum.

How to Make Good ICO Strategy?

It is very important to make a good ICO strategy to make things happen. Otherwise, it would be a nightmare for you. Those who start investing in ICO cryptocurrency without a proper plan they can’t achieve their goals. An Initial coin offering startup without implementing a good plan would be a total failure.

Have a professional website

Without a good website, you can’t succeed. Make it sure that you get a customized website that should be unique from others. Don’t copy the content from the other websites otherwise, people will think that you are a scammer. Also, provide the information in detail for the new investors. Try to publish new articles every week with some new tips and good information.

Also check:  Top 6 Successful Marketing Techniques Most Brands Follow Today

Make it sure to provide clear graphics and informative videos would be a big plus.

Search Engine Optimization

Don’t underestimate the power of a well planned on-site and off-site SEO strategy. At first, you have to do the basic task, i.e. keyword researching. Once you have done the keyword researching, prepare the meta tags for your website. Write attractive descriptions by using a single keyword. Write a unique but appealing meta title and use the keywords in heading and in different paragraphs. Don’t forget to use the keywords in image alt tags as well.

A good SEO strategy can help you in making an effective ICO strategy. If you want to know how can you make a good SEO strategy, then you must read this article.

Articles and Guest Posting

Write informative content and submit the article on different article directories to educate the people about your services. Also, contact different bloggers and website owners that are somehow related to your niche and ask them to provide you with a guest post from their website or blog.

Some other methods that you can adopt are listed below:

  • Social Media Management
  • Email Marketing
  • Press Releases
  • Coin Listings
  • PPC

You can google about these marketing strategies to make your own successful ICO strategy. Once you get a good knowledge about the above-mentioned techniques you are good to Start ICO startup of your own.

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